Which of the following would not be categorised as an outcome KPI?
A) Increase in profit from last year
B) Increased customer numbers resulting from an advertising campaign
C) Implementing staff training to increase output
D) Increased return on shareholders' equity

Question

Quizplus · Accepted Answer

Implementing staff training to increase output is a performance KPI, not an outcome KPI, as it measures the progress toward achieving a specific goal rather than the actual achievement of that goal. The other options are all outcome KPIs, as they measure the actual results achieved.

Which of the Following Would Not Be Categorised as an Outcome