The type of information processing that will occur depends upon the consumers' level of involvement. Which type of information processing are consumers using when they make extensive comparisons of product claims with their existing knowledge, weighing the alternatives?
A) simple processing
B) casual processing
C) elaboration
D) intersubjectivism

Question

Quizplus · Accepted Answer

Elaboration involves extensive information processing where consumers actively compare product claims against their existing knowledge and consider various alternatives. This level of processing is typical for high-involvement decisions.

The Type of Information Processing That Will Occur Depends Upon