When consumers are intent on doing what they can to satisfy a need, they are inclined to pay attention and process any information they feel is relevant to achieving their goals. This state is termed:
A) involvement.
B) motivation.
C) attribution.
D) participation.

Question

Quizplus · Accepted Answer

Involvement refers to the level of interest and personal relevance that a consumer perceives in a given situation, leading them to pay more attention and process information related to their goals or needs.

When Consumers Are Intent on Doing What They Can to Satisfy