Theories such as Maslow's hierarchy cannot account for all consumer needs and motivations.

Question

Quizplus · Accepted Answer

Maslow's hierarchy of needs is a theory in psychology that Abraham Maslow proposed in his 1943 paper "A Theory of Human Motivation" in Psychological Review. It is often depicted as a pyramid with five levels of needs, arranged in a hierarchy. Maslow's theory suggests that people are motivated to fulfill basic needs before moving on to other, more advanced needs. While it provides a useful framework for understanding general patterns of human motivation, it does not account for all consumer needs and motivations because individuals can have unique drivers and cultural, social, and personal factors can influence their behavior in ways not fully captured by the hierarchy. Additionally, recent research and theories in psychology and marketing have identified various motivations and needs that do not fit neatly into Maslow's structure, such as the desire for novelty, the influence of social identity, and the impact of emotional states on decision-making.

Theories Such as Maslow's Hierarchy Cannot Account for All Consumer