When a consumer becomes so involved with a product that he or she loses track of time, he or she has entered into what is known as a ________ state.
A) flow
B) social
C) drive
D) need

Question

Quizplus · Accepted Answer

The term "flow" refers to a state of deep absorption or engagement in an activity, where individuals lose track of time due to their intense focus and enjoyment. This concept is often applied in the context of consumer behavior to describe a consumer's immersive experience with a product or service.

When a Consumer Becomes So Involved with a Product That