Quiz 11: Sport, Media, and Ideology

Broadcasters such as Rogers battle to win the rights to televise dramatic, popular, live sport content in order to secure subscribers and: A) put their competitors out of business B) be number one in television rankings C) secure a spot in the television history books D) put together audiences for advertisers

Which broadcaster holds the record for both largest media rights deal in NHL history and Canada's largest sports media rights agreement? A) TSN (Canada) B) CBC C) Rogers (Canada) D) NBC (U.S.)

Which of the following is best defined as the institution that produces and distributes information, interpretation, and entertainment to mass audiences? A) Television B) Internet C) Mass media D) Government

A key reason stated in the text for the economic importance of live broadcasting sports content is that: A) Companies that pay for advertising are able to measure audience saturation figures much more accurately through live broadcasts, so can more accurately gauge the value of their advertising B) Viewers cannot skip commercials like they can when watching television through Netflix or using PVR fast-forward functions C) Watching sports live is more dramatic and induces a psychological state among viewers whereby they adopt more positive feelings toward companies advertising in these moments D) Betting and gaming demands like action, and are significant sources of revenue for broadcasters

In what year did Canadians' use of the internet for news, information, and entertainment surpass that of television, marking a shift in how we consume popular culture? A) 1990 B) 2000 C) 2010 D) 2020

In the 2010 Vancouver Olympics, how many Canadians watched the gold-medal men's hockey match against the US? A) 23.1 million B) 20.4 million C) 18.2 million D) 16.6 million

The sports-media complex share not only economic interests but also _____ interests. A) Ideological B) Cultural C) Societal D) Traditional

We refer to a market dominated by a small number of firms as a/an: A) Monopoly B) Oligopoly C) Oligarchy D) Panopoly

The era of televised hockey began in Canada in what year? A) 1948 B) 1952 C) 1959 D) 1961

The early days of Canadian television and the televised sports-media complex represented an era when the ideological values of public service broadcasting were relatively dominant in Canadian society. Which of the following is one of these ideological values? A) universal accessibility B) comprehensiveness C) portability D) media autonomy

You are discussing with your mom the notion presented by Bruce Kidd that the partnership between CBC and the NHL distorted the development of Canadian sport. On which of the following points will you base your argument? A) The sheer quantity of airtime devoted to the NHL essentially annihilated women's sport. B) The NHL was willing to pay more than the CFL to have their games aired on television. C) American channels were not interested in airing Canadian men's sports on their channels. D) There were only a few other types of programs available in the early days of television.

CTV arrived on the scene in what year? A) 1958 B) 1961 C) 1964 D) 1967

While _____ was intended to be a public instrument of nationhood, _____ was the first national private network in Canada. A) CTV; CBC B) TSN; CTV C) CBC; CTV D) Global; CBC

Nolan notes that CTV might have never emerged as a network were it not for A) The early successes of Canadian NHL franchises B) The considerable fan interest in Toronto-based sports teams in the 1960s C) The success of Hockey Night in Canada to bring hockey into people's homes D) The secured rights to broadcast games of the 'Big Four' eastern conference of the CFL

The key targeted demographic within the 'audience commodity' for sports like golf was overwhelmingly all of the following EXCEPT: A) Male B) Affluent C) Young D) White

Regarding the television coverage of the 1972 Summit Series in hockey between Team Canada and the Soviet Union, what was interesting about it was: A) Given the historical significance of the event, CBC was offered broadcasting rights for free B) Both CBC and CTV won dual rights to broadcast all the games C) CTV won the rights to televise all eight games, and broke the record for the broadcasting fee it paid - a record that stood until the 1984 LA Olympic Games D) CBC televised the first 4 games in Canada, while CTV televised the last 4 games in the Soviet Union

In 1984, the CRTC licensed Canada's first 24-hour cable sports specialty channel. This channel was _____ and it was owned by ______. A) Sportsnet; CTV B) Fox Sports; Fox C) TSN; Labatt Brewing Company D) ESPN; Rogers

Which of the following developments did NOT signal a power shift in Canadian broadcasting in the 1980s and 1990s towards the subordination of public interest and to private, commercial interests? A) The free trade agreement with the US B) new satellite and digital technologies C) a federal government directive to cut the CBC budget by 10% D) the CBC decision to televise fewer NHL hockey games

Which of the following is FALSE regarding the CBC's new arrangement to continue broadcasting Hockey Night in Canada until 2026? A) Rogers has total editorial control over the show B) CBC pays nothing for the broadcasting rights C) CBC lost the rights to promote its other programs during the broadcast D) CBC does not receive any revenue from the advertising that airs during the show

Beginning in the 1960s, the imperatives of television dictated substantial changes to televised sport, including all of the following EXCEPT: A) Setting cheaper broadcasting fees for sporting events to attract public broadcasters and thus more viewers B) TV timeouts to allow more scheduled TV commercials C) Relocation of franchises to maximize TV audiences D) Rescheduling of game times to prime time to maximize TV audiences

Which of the following is NOT a reason that BCE abandoned the channel WTSN in 2003? A) WTSN was unable to secure enough audiences to attract advertisers. B) BCE was unwilling to tolerate even short-term losses to promote women's sport. C) Ideological assumptions that women's sport is an inferior product and not worth the airtime. D) BCE was pressured by CBC to abandon WTSN as unfair market practice.

After the catastrophic injuries and deaths of 3 NHL enforcers in 2011, which of the following phenomena became apparent? A) Reporters on the major TV networks spent an inordinate amount of time criticizing the NHL for its policies and rules that did little to protect players from such injuries B) Numerous sponsors cut their contracts with the NHL, and several broadcasters exercised their buy-out clauses against the NHL C) The wives and girlfriends of these players became well-known figures speaking out on television of their partners' respective plights D) Sports fans were provided with only a brief discussion of these public issues on the major TV networks

Who described international sport is "war minus the shooting"? A) George Orwell B) George Bernard Shaw C) Oscar Wilde D) Arthur Conan Doyle

Which of the following is NOT considered to be a feature related to how sport and the media reconstruct ideas about 'what it means to be Canadian'? A) Sport only reaffirms a preferred, rather than entirely truthful, version of national character, highlighting the values of toughness, passion and determination B) The imagined ideals of the Canadian nation routinely exclude the experiences and characteristics of subordinate groups like women, French Canadians and Indigenous peoples C) Supposed national qualities are used to construct distinctions between Canada and other nations, creating narratives of 'us' versus 'them' in sport D) Governments routinely pay broadcasters to promote positive ideas about the Canadian nation in order to help pacify the masses

Michael Billig defines _____ as the habitual, day-to-day representations of a nation that work to socially construct powerful hegemonic understandings of national identity, solidarity, and cohesiveness. A) ethnic nationalism B) patriotism C) banal nationalism D) sports-media complex

Which of the following best exemplifies the idea that the media has significant power in socially constructing and shaping our understandings of race and ethnicity? A) White women are not naturally good at sports. B) Asian men are naturally good at sports. C) Black men are naturally athletic. D) Indigenous women can develop sport ability.

Kevin Weekes, Jermain Franklin, John Lu and Nabil Karim are examples of: A) Non-white NHL players B) Non-white high-level executives in professional sport teams C) Non-white television anchors and commentators D) Non-white coaching staff members of NHL teams

While the numerous positive Twitter responses Szto found in her research toward the Hockey Night in Canada Punjabi service were celebrated as symbols of Canadian multiculturalism, she warned that uncritical celebrated of multiculturalism through hockey constituted: A) An irrelevance given that Indian/Sikh players represent a tiny proportion of players in the NHL B) An erasure of the inherent discrimination built into a game historically dominated by Canadians of European heritage C) An aberration given the sustained populist rhetoric of burgeoning right-wing political groups and their supporters D) An exaggeration in the context of sustained violence against members of the Sikh community in Canada at large.

Mark Lowes noted that sports journalism is a/an _____ because part of the job of sports journalists is to promote professional franchises, professional players, and their leagues. A) misnomer B) pseudonym C) false representation D) oxymoron

Which of the following was NOT noted in the text as having a major impact on the shifting landscape of sport media in recent years? A) The increasing competition between traditional sports journalists and freelance reporters and bloggers has led to increasing quality in contemporary sport journalism and even greater critical commentary on issues in sport B) The decimation of the newspaper industry, particularly since the economic recession of 2008, which cut budgets of major newspapers C) The emergence of social media as a cheaper and quicker means of breaking news, thereby making sports reporters increasingly redundant as leagues and franchises increasingly produce their own media content D) Sports teams and organizations are restricting journalistic access to athletes so they can control the flow of information and publicity on their own networks, rather than relying on traditional journalists