Lethabo has been hired as a sales representative for a computer software company. He is preparing for his first sales presentation. He knows that understanding the nature of the company's discourse community will help keep his message consistent with the organization's culture. Which of the following questions should Lethabo ask to analyze the company's discourse community?
A) What media, formats, and styles are preferred for communication in the company?
B) What is the sales-to-inventory ratio of the company?
C) What is the company's break-even point?
D) What is the company's share in the overall industry output?
E) What products of the company are more successful than those of its competitors?

Question

Quizplus · Accepted Answer

Understanding the company's discourse community involves knowing how communication is conducted within the organization, including preferred media, formats, and styles. This helps in aligning messages with the organizational culture and expectations. Questions B, C, D, and E are more related to financial and market performance metrics rather than communication styles and preferences.

Lethabo Has Been Hired as a Sales Representative for a Computer