Sweeney's Ice-cream advertised its new sundaes on fliers that were distributed in malls. This initiative was successful because customers felt that the advertisement was created especially for them. Keeping in mind you-attitude in messages, which of the following did Sweeney's Ice-cream most likely say in its fliers?
A) We, at Sweeney's, are now offering fresh fruit sundaes at $5!
B) There are brand new flavors available at our store on St. Marks Street!
C) We are now serving the best fresh fruit sundaes in the city!
D) You will be delighted to taste our latest ice creams!
E) You can now try our new fresh fruit sundaes for only $5!

Question

Quizplus · Accepted Answer

The you-attitude focuses on the reader's perspective and benefits. Option E directly addresses the customer and highlights the benefit of trying the sundaes at a specific price, making it feel personalized.

Sweeney's Ice-Cream Advertised Its New Sundaes on Fliers That Were