Zoya is a relationship manager at Orbit Bank in California. She needs to write to a customer to let him know that his application for an increase in credit limit has been approved. In her message, she includes information about the company's history and testimonials from other valued customers. What is the secondary purpose of including this additional information?
A) building a good image of her organization
B) cementing a good relationship with her manager
C) making the customer view the information positively
D) providing good news to the customer
E) having the customer view the information neutrally

Question

Quizplus · Accepted Answer

The secondary purpose of including information about the company's history and testimonials from other customers is to build a good image of her organization. This can help reinforce the customer's positive perception of the bank and its services.

Zoya Is a Relationship Manager at Orbit Bank in California