When determining the characteristics desirable in salespeople, the sales manager should analyze the characteristics of the successful and ineffective sales personnel within the firm.

Question

Quizplus · Accepted Answer

By analyzing the characteristics of successful and ineffective sales personnel within the firm, the sales manager can identify the traits that lead to success and those that hinder it. This information can then be used to develop a profile of the ideal salesperson for the organization and to guide the hiring and training of sales personnel.

When Determining the Characteristics Desirable in Salespeople, the Sales Manager