A car dealership is switching how it determines its advertising appropriation. They are moving from an approach where they set their budget based on their projected revenue for the coming year to one in which it identifies the cost required to meet certain goals. They are switching from the _____ approach to the _____ approach.
A) competitive-matching; arbitrary
B) percentage-of-sales; competitive-matching
C) competitive-matching; objective-and-task
D) percentage-of-sales; objective-and-task
E) arbitrary; competitive-matching

Question

Quizplus · Accepted Answer

The dealership is switching from an approach where they set their budget as a percentage of their projected revenue (percentage-of-sales) to one where they identify the cost needed to achieve certain objectives (objective-and-task).

A Car Dealership Is Switching How It Determines Its Advertising