Which of the following statements is true about public relations?
A) Publicity is not part of public relations.
B) The most common publicity-based tool is the press conference.
C) Marketers cannot control whether the media choose to publish their public relations material.
D) Publicity-based public relations do not have limitations.
E) Event sponsorship is not an effective public relations tool.

Question

Quizplus · Accepted Answer

Marketers can create and distribute their public relations material, but they cannot control whether the media choose to publish it. The decision to publish lies with the media outlet, not the marketer. The other statements are false. Publicity is a part of public relations, press conference is just one of the many publicity-based tools, publicity-based public relations do have limitations, and event sponsorship can be an effective public relations tool.

Which of the Following Statements Is True About Public Relations