Which of the following would most likely fall under the responsibility of an advertising agency?
A) Copyediting and artwork
B) Public relations services
C) Advertising appropriation
D) Legal services
E) Developing advertising objectives

Question

Quizplus · Accepted Answer

Copyediting and artwork are tasks directly related to creating and executing advertising campaigns, which are typically the responsibility of an advertising agency.

Answer: B
 Public relations services are not typically provided by advertising agencies, but may be the responsibility of a separate public relations firm or in-house PR department.

Answer: C
 Advertising appropriation, or determining the budget for advertising activities, may be a collaborative effort between a company and their advertising agency, but ultimately falls under the responsibility of the company's financial department.

Answer: D
 Legal services are typically handled by a company's legal department or a law firm, and are not directly related to advertising.

Answer: E
 Developing advertising objectives may be a collaborative effort between a company and their advertising agency, but ultimately falls under the responsibility of the company's marketing department.

Which of the Following Would Most Likely Fall Under the Responsibility