The signature is not part of the verbal portion of an advertisement.
Correct Answer:
Verified
Q142: Radio copy should consist of short, familiar
Q143: A cost comparison indicator (such as CPM)
Q144: A marketer's advertising platform should consist of
Q145: Because ad agency personnel are outsiders to
Q146: Ad agencies usually work jointly with the
Q148: Most often, the opinions of a firm's
Q149: The advertising platform consists of the basic
Q150: Advertising departments may use independent research organizations
Q151: The advertising platform is the foundation on
Q152: The arbitrary approach to setting an advertising
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