The advertising platform consists of the basic issues and selling points that an advertiser wishes to include in the campaign.
Correct Answer:
Verified
Q144: A marketer's advertising platform should consist of
Q145: Because ad agency personnel are outsiders to
Q146: Ad agencies usually work jointly with the
Q147: The signature is not part of the
Q148: Most often, the opinions of a firm's
Q150: Advertising departments may use independent research organizations
Q151: The advertising platform is the foundation on
Q152: The arbitrary approach to setting an advertising
Q153: The advertising budgets for industrial products are
Q154: The choice of media influences the content
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