
A marketer's advertising platform should consist of issues that are important to consumers.
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Q139: Scenario 17.2 Use the following to answer
Q140: Advertising objectives should be stated in clear,
Q141: To be unbiased, a member of a
Q142: Radio copy should consist of short, familiar
Q143: A cost comparison indicator (such as CPM)
Q145: Because ad agency personnel are outsiders to
Q146: Ad agencies usually work jointly with the
Q147: The signature is not part of the
Q148: Most often, the opinions of a firm's
Q149: The advertising platform consists of the basic
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