Todd is developing a print advertisement for Aflac. He knows that the ______ is a critical component of the copy because _____.
A) headline; it determines the final layout design
B) headline; it is often the only part of the advertisement that is read
C) artwork; it takes up the most space
D) tagline; it links the copy to the signature
E) slogan; it links the artwork to the signature

Question

Quizplus · Accepted Answer

The headline is often the only part of the advertisement that is read by consumers, making it a critical component of the copy. Therefore, it is important for Todd to create a strong and attention-grabbing headline for the Aflac advertisement.

Todd Is Developing a Print Advertisement for Aflac