An ad's ____ is designed to attract readers' attention and develop interest so that they will read the entire advertisement.
A) signature
B) layout
C) headline
D) artwork
E) subheadline

Question

Quizplus · Accepted Answer

The headline is the most important element of an ad as it is responsible for grabbing the reader's attention and interest. Its objective is to compel the reader to keep reading the advertisement, and ultimately, purchase the product or service.

An Ad's ____ Is Designed to Attract Readers' Attention and Develop