A schedule in which advertisements run for set periods of time, alternating with periods in which no ads are run is known as
A) continuous.
B) skipping.
C) pulsing.
D) flighting.
E) intervals.

Question

Quizplus · Accepted Answer

This schedule is known as flighting, where advertisements are run for set periods of time followed by periods of no ads. This is often used in industries with seasonal fluctuations or limited budgets.

A Schedule in Which Advertisements Run for Set Periods of Time