In your market research into the buying behavior of a target market, you have confirmed that members of the group do in fact exhibit varying levels of involvement when buying certain products. For example, you confirmed the group has a __________ level of involvement when they are purchasing cars and clothing. When they are shopping for groceries, they exhibit a __________ level of involvement.
A) high; low
B) low; high
C) high; enduring
D) enduring; high
E) low; enduring

Question

Quizplus · Accepted Answer

High involvement is typically associated with products that are expensive or significant to the buyer, such as cars and clothing, where consumers spend more time making decisions. Low involvement is associated with routine purchases, like groceries, where decisions are made more quickly and with less research.

In Your Market Research into the Buying Behavior of a Target