
The values, knowledge, beliefs, customs, objects, and concepts of a society affect how people make purchasing decisions.
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Q183: A consumer belongs to only one subculture.
Q184: Changes in culture do not affect product
Q185: Not all the behavioral patterns and values
Q186: A social class is a closed aggregate
Q187: In your market research into the buying
Q189: The consumer buying decision process involves _
Q190: Consumer socialization is the process through which
Q191: A reference group acts as a point
Q192: The criteria used to group people into
Q193: The values, needs, interests, shopping patterns, and
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