A reference group acts as a point of comparison and as a source of information for an individual.
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Q186: A social class is a closed aggregate
Q187: In your market research into the buying
Q188: The values, knowledge, beliefs, customs, objects, and
Q189: The consumer buying decision process involves _
Q190: Consumer socialization is the process through which
Q192: The criteria used to group people into
Q193: The values, needs, interests, shopping patterns, and
Q194: Asian Americans are the fastest growing and
Q195: Consumers' purchasing decisions and brand decisions may
Q196: Marketers must consider the different nationalities represented
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