Which step in the marketing research process involves the use of data analysis and statistical techniques to help draw conclusions?
A) Locating and defining problems or research issues
B) Developing hypotheses
C) Collecting data
D) Interpreting research findings
E) Reporting research findings

Question

Quizplus · Accepted Answer

The step in the marketing research process that involves the use of data analysis and statistical techniques to help draw conclusions is interpreting research findings. This step involves analyzing the data collected in the previous step (collecting data) and using it to draw conclusions and make recommendations based on the research objectives.

Which Step in the Marketing Research Process Involves the Use