
An item on the University Bookstore's survey asks respondents to tell the store, in their own words, what they like least about textbook shopping. This item would be an example of a(n) ____ question.
A) open-ended
B) dichotomous
C) forced-sum-choice
D) multiple-choice
E) limited-choice
Correct Answer:
Verified
Q82: If Procter & Gamble, the maker of
Q83: Cameras, counting machines, and scanners are used
Q84: A survey question that requires a yes
Q85: Jamal has just finished collecting data about
Q86: Carmen has been hired by a market
Q88: In the process of conducting marketing research,
Q89: For demographic purposes, a mail survey sent
Q90: According to the text, _ interpretation focuses
Q91: Which step in the marketing research process
Q92: When Pepsi Max implemented a telephone survey
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