Jamal has just finished collecting data about the texting habits of students during their lunch hour. He used both online surveys to ask the students about their texting behavior, as well as observational techniques in the cafeteria. What is the next step in the marketing research process for Jamal to begin?
A) Reporting research results
B) Selecting the research method
C) Interpreting research findings
D) Designing the research project
E) Refining the research issue

Question

Quizplus · Accepted Answer

The next step in the marketing research process for Jamal is to interpret the research findings. He needs to analyze the data he collected and draw conclusions based on the results of his research. This will involve looking for patterns, identifying trends, and making recommendations based on his findings. Once he has interpreted his research findings, he can then move on to reporting his results to his stakeholders.

Jamal Has Just Finished Collecting Data About the Texting Habits