Carlos was given the task of conducting a research project for his firm and proceeds with the following steps: He asks questions to determine the research topic, conducts a telephone survey, writes a report describing the survey results, and gives that report to his boss. Which step of the marketing research process has Carlos omitted?
A) Collecting data
B) Defining and locating problems
C) Interpreting research
D) Designing the research project
E) Reporting research findings

Question

Quizplus · Accepted Answer

Carlos omitted the step of interpreting the research, as he directly wrote a report describing the survey results without analyzing or interpreting the data collected from the survey.

Carlos Was Given the Task of Conducting a Research Project