The major disadvantage of a mail survey versus a telephone or personal survey is
A) having to offer premiums.
B) the failure of respondents to return the questionnaire.
C) the elimination of interview bias.
D) the lack of open-ended questions.
E) the cost.

Question

Quizplus · Accepted Answer

The major disadvantage of a mail survey is the failure of respondents to return the questionnaire, which can result in lower response rates and skewed data. The other options are either not necessarily disadvantages or can also apply to other survey methods.

The Major Disadvantage of a Mail Survey Versus a Telephone