The manager of MegaMarket is interested in asking consumers what they think about the store's new layout and expanded produce selection. If the manager would like to obtain a high response rate and have the study conducted as quickly as possible, which data collection method would you recommend?
A) Mail survey
B) Direct observation of consumers in the store
C) Telephone survey
D) Focus-group interview
E) Shopping mall intercept interview

Question

Quizplus · Accepted Answer

Telephone surveys typically yield quicker responses than mail surveys or other methods, and they often have higher response rates because the interviewer can directly engage with the respondent, encouraging them to complete the survey.

The Manager of MegaMarket Is Interested in Asking Consumers What