What is the primary factor contributing to the increasing difficulty associated with gathering primary data through surveys?
A) Most companies do not have any funding for survey research.
B) Fewer people are willing to participate in surveys.
C) Laws significantly limit firms' ability to conduct surveys.
D) Unreliable methods of distributing surveys make them difficult to conduct.
E) Very little useful information is ever gathered from survey results.

Question

Quizplus · Accepted Answer

With the rise of privacy concerns and the increase in unsolicited marketing calls and emails, people have become more wary of participating in surveys. This has made it increasingly difficult for companies to gather primary data through surveys.

What Is the Primary Factor Contributing to the Increasing Difficulty