According to the Boston Consulting Group, which of the following has a small share of a growing market and usually requires a large amount of cash to build market share?
A) Question marks
B) Dogs
C) Cash cows
D) Stars
E) First movers

Question

Quizplus · Accepted Answer

According to the Boston Consulting Group, question marks have a small market share in a growing market, which means they require a large amount of cash to build market share. Dogs have a small market share in a declining market and require little investment, while cash cows have a large market share in a mature market and generate a lot of cash. Stars have a large market share in a growing market and require a moderate amount of investment. First movers are companies that enter a new market before anyone else.

According to the Boston Consulting Group, Which of the Following