Which of the following describes the relationships among the three planning levels, from broadest to narrowest?
A) marketing strategy; corporate strategy; business-unit strategy
B) corporate strategy; marketing strategy; business-unit strategy
C) business-unit strategy; corporate strategy; business-unit strategy
D) corporate strategy; business-unit strategy; marketing strategy
E) marketing strategy; business-unit strategy; corporate strategy

Question

Quizplus · Accepted Answer

Corporate strategy is the broadest level, outlining the overall direction of the entire organization. Business-unit strategy focuses on specific business units within the organization, detailing how they will compete in their respective markets. Marketing strategy is the narrowest, dealing with how the organization will approach the market, attract customers, and achieve its business-unit and corporate objectives.

Which of the Following Describes the Relationships Among the Three