A marketing objective should be expressed in clear, simple terms; be _____________; specify a time frame for completion; and ensure the marketing objective is _____________ with both business-unit and corporate strategies.
A) precise; centralized
B) encompassing; consistent
C) measurable; consistent
D) legalistic; aligned
E) detailed; decentralized

Question

Quizplus · Accepted Answer

A marketing objective should be measurable, so progress can be tracked and evaluated. It should also be consistent with both business-unit and corporate strategies to ensure alignment and support overall business goals. Additionally, specifying a time frame for completion helps to create a sense of urgency and prioritize actions. The terms "precise" and "detailed" are similar in meaning and not necessary to have both, and the terms "legalistic" and "decentralized" do not fit with the characteristics of an effective marketing objective.

A Marketing Objective Should Be Expressed in Clear, Simple Terms;