Audience members who are less motivated about the topic or don't have the time or knowledge needed to understand the information process information using the
A) central route.
B) major premise.
C) peripheral route.
D) minor premise.

Question

Quizplus · Accepted Answer

Audience members who are less motivated or lack the time or knowledge to understand the information tend to process information using the peripheral route, as it involves less cognitive effort and relies more on superficial cues rather than the detailed argument itself.

Audience Members Who Are Less Motivated About the Topic or Don't