According to the elaboration likelihood model, audience members are likely to
A) listen to topics they have trouble understanding.
B) listen if they already know about your topic.
C) listen if they are interested in your topic.
D) listen if they have to work to understand your topic.

Question

Quizplus · Accepted Answer

The elaboration likelihood model suggests that people are more likely to be persuaded and pay attention when they are interested in the topic. Interest in the topic leads to deeper processing of the information presented.

According to the Elaboration Likelihood Model, Audience Members Are Likely