In the VALS framework, consumers motivated by self-expression want to make an impact on their world. One segment of the two self-expression-motivated groups, known as ________, have low resources and protect what they think they own. They may appear to be anti-intellectual.
A) Strivers
B) Experiencers
C) Believers
D) Makers
E) Survivors

Question

Quizplus · Accepted Answer

Makers are motivated by self-expression, have low resources, and focus on protecting what they own. They are practical and may appear anti-intellectual.

In the VALS Framework, Consumers Motivated by Self-Expression Want to Make