In the VALS framework, consumers motivated by ideals are guided by knowledge and principle. One segment of the two ideals-motivated groups, known as ________, have higher resources and use "ought" and "should" benchmarks for social conduct.
A) Makers
B) Believers
C) Thinkers
D) Survivors
E) Achievers

Question

Quizplus · Accepted Answer

Thinkers are motivated by ideals and have higher resources, using knowledge and principles to guide their actions, including "ought" and "should" benchmarks for social conduct.

In the VALS Framework, Consumers Motivated by Ideals Are Guided