In the VALS framework, consumers motivated by ideals are guided by knowledge and principle. One segment of the two ideals-motivated groups, known as ________, have fewer resources and are not looking to change society. They believe in definitive right and wrong, which need to be recognized to lead a good life.
A) Experiencers
B) Believers
C) Makers
D) Achievers
E) Thinkers

Question

Quizplus · Accepted Answer

Believers are motivated by ideals and have fewer resources. They value tradition, family, and religion, and they believe in established codes of conduct.

In the VALS Framework, Consumers Motivated by Ideals Are Guided