How would consumers who purchased a new and innovative Nike LeBron 15 basketball shoe for $185 try to reduce any cognitive dissonance they feel?
A) limit their information search to an internal one
B) minimize problem-solving involvement
C) read ads for the new basketball shoe even after the purchase has been made
D) conceal the product purchase from others
E) If the shoe is comfortable and gives the requisite support, there will be no cognitive dissonance.

Question

Quizplus · Accepted Answer

Consumers may read ads for the new basketball shoe even after the purchase to reassure themselves that they made a good decision, thus reducing cognitive dissonance.

How Would Consumers Who Purchased a New and Innovative Nike