Figure 4-2
-Figure 4-2 shows the recent ratings from independent rating agencies for selected smartphone brands and models. A number of factors are listed, such as price, audio quality, and camera quality. These factors are the typical ________ for smartphones.
A) consideration sets
B) evaluative criteria
C) value propositions
D) quality considerations
E) core benefits

Question

Figure 4-2
-Figure 4-2 shows the recent ratings from independent rating agencies for selected smartphone brands and models. A number of factors are listed, such as price, audio quality, and camera quality. These factors are the typical ________ for smartphones.
A) consideration sets 
B) evaluative criteria 
C) value propositions 
D) quality considerations 
E) core benefits

Quizplus · Accepted Answer

Evaluative criteria are the attributes or factors that consumers consider when reviewing and comparing different products, such as price, audio quality, and camera quality for smartphones.

Figure 4-2 -Figure 4-2 Shows the Recent Ratings from Independent Rating Agencies