Figure 4-2
-Figure 4-2 shows the recent ratings from an independent rating agency for selected smartphone brands and models. Each column shows a brand like Apple, HTC, LG, Motorola, and Samsung. These brands are referred to as the ________ when consumers use these smartphone ratings to evaluate the products.
A) consideration set
B) evaluative criteria
C) points of difference
D) value brands
E) core benefits

Question

Figure 4-2
-Figure 4-2 shows the recent ratings from an independent rating agency for selected smartphone brands and models. Each column shows a brand like Apple, HTC, LG, Motorola, and Samsung. These brands are referred to as the ________ when consumers use these smartphone ratings to evaluate the products.
A) consideration set 
B) evaluative criteria 
C) points of difference 
D) value brands 
E) core benefits

Quizplus · Accepted Answer

The consideration set refers to the group of brands or products a consumer considers when making a purchasing decision. In this context, the smartphone brands are the options consumers evaluate based on the ratings.

Figure 4-2 -Figure 4-2 Shows the Recent Ratings from an Independent Rating