Marketers can capitalize on consumer learning by designing marketing strategies that
A)complicate information searches.
B)promote reinforcement.
C)encourage cognitive dissonance.
D)reduce ritual consumption.
E)stimulate problem recognition.

Question

Quizplus · Accepted Answer

Reinforcement is a powerful learning tool that can be used to encourage consumers to repeat desired behaviors. By promoting reinforcement, marketers can increase the likelihood that consumers will purchase their products or services again in the future.

Marketers Can Capitalize on Consumer Learning by Designing Marketing Strategies