A membership reference group is defined as
A)a group that must charge its members a fee or dues in order to join.
B)a group whose members a consumer would like to emulate.
C)a group to which a consumer actually belongs.
D)a group whose members a consumer would not like to be like.

Question

Quizplus · Accepted Answer

A membership reference group refers to a group to which a consumer actually belongs, influencing their behaviors and attitudes.

A Membership Reference Group Is Defined as