The potential savings in developing and marketing the product is the major advantage of
A)a geographic targeting strategy.
B)a differentiated targeting strategy.
C)a specialized marketing strategy.
D)a niche marketing strategy.
E)an undifferentiated targeting strategy.

Question

Quizplus · Accepted Answer

A niche marketing strategy focuses on a specific segment of the market, allowing companies to concentrate their resources on a well-defined group. This targeted approach can lead to significant savings in development and marketing costs because the company can create products and promotional materials that directly appeal to a specific audience, rather than trying to appeal to a broader market.

The Potential Savings in Developing and Marketing the Product Is