Which international segmentation base usually results in market segments made up of young people, those that have more money to spend, or those with access to the Internet?
A)global
B)national
C)regional
D)unique
E)cultural

Question

Quizplus · Accepted Answer

Global segmentation often focuses on broad characteristics that span across countries and cultures, such as age (young people), income level (those with more money), and technology usage (access to the Internet), to identify consumer groups with similar needs or behaviors worldwide.

Which International Segmentation Base Usually Results in Market Segments Made