Colin has opened up a new sports bar/restaurant in town. He has determined that his market segments are (1)students from the nearby college campus, (2)families with small children, and (3)young adult males. Colin now has to determine which of these segments will provide him with the best opportunity to maximize sales. The process of doing this is referred to as
A)segmenting.
B)marketing.
C)targeting.
D)repositioning.
E)positioning.

Question

Quizplus · Accepted Answer

Targeting involves evaluating each market segment's attractiveness and selecting one or more segments to enter. Colin is in the process of targeting by deciding which segment(s) will maximize sales.

Colin Has Opened Up a New Sports Bar/restaurant in Town