When a company issues a press release to announce a sizable donation to a national charity, it is using to generate goodwill and maintain a positive corporate image.
A) personal selling
B) public relations
C) advertising
D) sales promotion
E) direct and digital marketing

Question

Quizplus · Accepted Answer

Public relations is the practice of managing the spread of information between an organization and its publics.

When a Company Issues a Press Release to Announce a Sizable