In a promotion mix, performs the functions of building a good rapport with entities outside the company, building up a good corporate image, and handling unfavourable rumors and events.
A) sales promotion
B) direct marketing
C) public relations
D) advertising
E) personal selling

Question

Quizplus · Accepted Answer

Public relations is responsible for managing the company's image and relationships with external entities, handling rumors, and promoting a positive corporate image.

In a Promotion Mix, Performs the Functions of Building a Good