In a promotion mix, occurs when a firm's sales force makes individual presentations to consumers for the purpose of promoting sales and building customer relationships.
A) advertising
B) merchandising
C) crowdsourcing
D) public relations
E) personal selling

Question

Quizplus · Accepted Answer

Personal selling involves direct interaction between a sales representative and a consumer to promote sales and build customer relationships.

In a Promotion Mix, Occurs When a Firm's Sales Force