In a marketing communications mix, refers to any short-term incentive that encourages the purchase or sale of a product or service.
A) advertising
B) sales promotion
C) public relations
D) crowdsourcing
E) personal selling

Name: In a marketing communications mix, refers to any short-term incentive that encourages the purchase or sale of a product or service. A) advertising B) sales promotion C) public relations D) crowdsourcing E) personal selling
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Question

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The Answer is B

In a Marketing Communications Mix, Refers to Any Short-Term Incentive