Which of the following is a function of an integrated marketing communications system?
A) controlling production levels by feedback received from customers
B) designing products using environmentally friendly techniques
C) delivering a clear, consistent, and compelling message on the product to each brand contact
D) allowing suppliers or vendors to manage the inventory of products
E) sharing company forecasting details with shareholders

Question

Quizplus · Accepted Answer

An integrated marketing communications system aims to deliver a clear, consistent, and compelling message about the product across all marketing channels and brand contacts.

Which of the Following Is a Function of an Integrated